CSUN On Point

Streaming music services like Spotify and Pandora are rapidly changing the music industry. Physical formats like CDs are becoming obsolete, and radio is becoming digital.

Listeners use platforms like iTunes, Pandora and Spotify to listen to music more than ever, but they get a different form of interaction with the music as a result.

“We’re in a new age now,” DASH radio DJ Dean Perez said, “where streaming is more accessible, it’s easier, and you no longer have to depend on traditional AM [radio], where people are providing a playlist for you. [Before streaming], you had no choice but to turn on the radio and listen to whatever they gave you…Now everyone is starting to become their own DJ.”

“The idea that music can always be available — any song we want, whenever we want it — [that] kind of changes the equation,” CSUN Journalism Professor Scott Brown said. “You used to wait for a physical CD to come out, and [you knew] that would be your only opportunity to partake of an artist.”

The ready availability of music provided by streaming services changes consumers’ relationship with music.

“Now everything is available all the time,” Brown said. “And it makes us perhaps a little more passive. Back then you had to search it out, and when you found it, it became so much more important to you, whereas now everything is available. It makes our relationship with the songs in our lives really different.”

“I remember being eight years old and listening to Power 106,” Perez said. “And they’d drop a new song and the only time they’d drop it would be at 4 pm, and after the song was over the only way to hear it again was to tune in tomorrow, so you had to wait. And that made it exciting. It made you appreciate the song a lot more, whereas now everything is [available] on demand.”

The new streaming services also have an impact on music artists.

“It’s so difficult for artists now, “Perez said,  “and that’s why most of their income is coming from touring. There are so many independent artists who are making it nowadays without being attached to a label, which amazes me… All you need is good marketing and streaming services, and you can get discovered.”

The three ways artists used to make money were through record sales, live performances and merchandising. Now it’s through live performances, third-party sponsorships, merchandising, publishing, and then through record sales, which are the smallest revenue source, Brown said.

Perez said radio stations have had to make adjustments to give their audience more diverse music, but some listeners still want to hear the personal choices of a radio personality. “There is a certain feeling that you get from radio, because you can put a playlist on [with a streaming service], but just the action, the timing, the emotion you feel when someone is energetic, and delivering something for you …. that experience affects you.”

As CD sales drop, Brown said consumers are looking at purchasing CDs differently. “Instead of saying, ‘I am buying music’, it ought to be, ‘I am supporting the artist’.”

Furthermore, old-fashioned vinyl records are making a bit of a comeback among collectors.

“So much of streamed music is intangible,” Brown said. “When you buy a physical object, there is a tangibility, and also sound and quality.”

Moderator: James Lindsay

Anchor: Teresa Barrientos

Producers: Stephanie Lopez and Sara Vong

Reporters: Teresa Barrientos, James Lindsay, Stephanie Lopez, Veronica Perez and Sara Vong

Social Media Editors: Stephanie Lopez and Sara Vong

Comic book writer and artist, Jack Kirby, is the subject of an art exhibition at the California State University, Northridge Art Galleries.

Jack Kirby is the creator of comic book superheroes such as the Fantastic Four, the X-Men, the Hulk , Thor, and Captain America.

The exhibition, titled “Comic Book Apocalypse: The Graphic World of Jack Kirby”, is one of the largest exhibits of Kirby’s work ever, and the first to be held at a university. It documents his entire career, but focuses on the second half.

“You just couldn’t keep up with Kirby,” said CSUN English Professor Charles Hatfield, curator of the exhibition, and author of Hand of Fire: The Comics Art of Jack Kirby. “He was always two steps ahead of everybody.”

“Jack Kirby was amazingly prolific,” said comic book illustrator and collector Scott Fresina. “You could fill the studio with pages of his art work, and still have enough for more, so what we have right there in the galleries is some really great stuff, but really it is the tip of the tip of the tip of the iceberg.”

“We know he did 20,000 pages,” Hatfield said, “ of which we have 100 pages of art on the wall.”

The art pieces came from about 16 collectors. Earth 2 Comics bookstore owner Carr D’Angelo is one who loaned some of the comic books from his collection.

Hatfield said one of the goals of the exhibition is for the public to see the production process.

“We built a part of the exhibition where you can compare the kind of before-and-after,” he said, “where you could see a copy of the page before it was inked, and then see what was done afterwards.”

“Jack would start at the middle or the corner, and he would draw the whole thing out as if he was tracing it,” Fresina said.

Hatfield said three pieces in the show were drawn and inked by Kirby.

“Jack can ink and he can finish it,” Hatfield said, “but he usually doesn’t, either because of his own choice, or because the people he was working for wanted him to generate more stories. So most of the things you’ll see in the exhibition are inked by other hands.”

One new large audience for comic book super heroes is women.

“It’s one of the fastest growing audiences, and partially it’s because it isn’t just the male power fantasies any more,” D’Angelo said. “There are a lot of other companies, like Image Comics, and even Marvel with Ms. Marvel, and DC Comics like Bat Girl.”

Besides being known for his superhero creations, Jack Kirby is also known for being the creator, with Joe Simon, of many romance comics, which were always popular with female audiences.

“Jack Kirby drew more pages of romance between about 1947 and 1957 than he did of any other genre he worked in combined,” Hatfield said.

“The career of Kirby is basically the history of comics,” Fresina said.

Moderator: Teresa Barrientos

Anchor: James Lindsay

Producers: Stephanie Lopez and Sara Vong

Social Media Editors: Stephanie Lopez and Sara Vong

Reporters: James Lindsay and Veronica Perez