You are here: Home > social networking
Tag Archives: social networking

Generation Why: Millennials’ Relationship Status with the News

Posted on October 28, 2016 by in

Millennials have a stigma of being uninformed and uninterested in news. The emergence of technology and social media is cited as the main reason behind this.
However a study done by the Media Insight Project at the American Press Institute shows that 85 percent of millennials say keeping up with the news is somewhat important to them. It also notes that 69 percent get their news daily.
“I think people think kids these days are lazy, or we don’t know what’s going on,” Democratic activist and linguistics graduate student Maya Wax Cavallero said. “We’re the future. Millennials are the future.”
News is brought to the public in many different ways. Television has its traditional political news shows, but viewers also get news from comedic shows like ‘The Daily Show’,  which may influence millennials’ opinions, too. Social media have also created a way for people to get their political news, and to spread awareness about a cause that interests them.
“What’s changed around us in society is that the media have fundamentally been re-shaped [in how they deliver news],” CSUN Political Science Professor Tom Hogen-Ecsh said. “I don’t think millennials are any different [than past generations] in the way they engage in politics…In some ways I think they’re more engaged.”
This current election has demonstrated the power social media has had for the different political parties, and perhaps also the view that millennials are keeping up with the news, and are aware of what’s going on in the world around them.

Moderator – Scott Sanders

Anchor – Gabrielle Ortega

Producer – Danielle Pendleton

Social Media Editors – Sophie Ashley and Alexandra Chidbachian

Reporters – Sophie Ashley, Alexandra Chidbachian, Gabrielle Ortega, Danielle Pendleton, Scott Sanders and Joshua Spidel

Comments Off on Generation Why: Millennials’ Relationship Status with the News

Cultivating A Digital Brand #Passion

Posted on March 20, 2014 by in ,

The Pew Research Center reported recently that 72 percent of online adults use social networking sites. More than four billion videos are watched daily and more than three billion hours of video are watched a month. The widespread success of online media is providing entrepreneurs with many new ways to make their brand or business flourish.

“That’s how I make the majority of my cash, through promotions, reels or marketing videos, because everyone’s going to need to go digital at some point,” blogger Reina Royale said.

Statistics show over 50 percent of American consumers rely on blog posts when buying goods, and smaller businesses saw a 26 percent increase in leads due to blogging.

YouTube blogger Vanessa Watson provides segments like “Wellness Wednesday” on her site, offering her followers videos with tips for losing weight or preparing healthy meals.

Royale provides her online audience with “Royale Reports”, which include her take on pop culture, and the music and entertainment world.

“The reason why you’re probably gaining a following, is because the story remains authentic,” said Dr. Kristen Walker, an associate professor in CSUN’s Marketing Department. “When you come back to branding, it has to be something that’s consistent, and as long as you can stay consistent within that persona, you’re keeping and maintaining your community.”

Social avenues such as Twitter, Facebook, and Instagram are great barometers for gauging the reception of the content displayed by the bloggers or online businesses. Entrepreneurs who use social media and digital marketing techniques can get immediate feedback from their followers.

“Everyone loves my weight loss videos [on YouTube],” Watson said, “but it’s mainly to find a balance within myself. I don’t want to venture out what I don’t believe in.”

Experts and practitioners agree that successful digital branding is a process, which starts with making a list of what and whom to target.

Royale said the next step is to cultivate an audience, by finding people who are just as passionate as you are to support your brand, and then consistently following your plan in order to keep them.

“It’s sort of hashtag passion,” Walker said. “You guys are talking about what your passions are, and if you are passionate about things the consumer can connect to, then that’s when it works.”

 

Moderator: Jonny Green

Anchor: Jacquelyn Koenig

Digital Editors: Trene Todd and Jacquelyn Koenig

Reporters: Ben Ladiana, Brionna Lewis, Mihkel Teemant and Jacquelyn Koenig

 

Comments Off on Cultivating A Digital Brand #Passion